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The downloads of puzzle-solving games increased by 4.9% year-on-year.Ĭompared with the Apple market, the growth of the Android market in the United States has slowed down.
#Fishdom facebook free#
It not only achieved 12 million downloads on the iOS platform in just half a year, but also occupied the top of the iPhone free list for several months, making the game more popular. It is worth mentioning that AppLovin has once again successfully created a word puzzle game “Wordle!” which is popular in the United States.
The shooting game “Apex Heroes Mobile Games” has received 4 million downloads in the US iOS channel in less than 2 months after its launch. Two new games, “MLB Tap Sports Baseball 2022” and “Mini Basketball”, were launched, helping to see a surge in sports downloads. In terms of downloads, sports, shooting and strategy games grew by more than 10%.
The remaining game categories with significant revenue growth include arcade games (up 25%) and board games (up 9.7%). Among them, strategy games continued to attract gold with a variety of 4X strategy products such as “Evony” and “State of Survival” and further achieved a 7.1% revenue growth. US mobile game user spending is concentrated in puzzle solving, chess and card and strategy categoriesĭuring the first half of 2022, US iOS users spent the most on puzzle, chess, and strategy games, all exceeding $1 billion. The US market contributed 8.7% of the global mobile game downloads, still the most downloaded mobile game market after the Indian market. Among them, Google Play and App Store downloads accounted for 49.3% and 50.7% respectively. In terms of downloads, US mobile game downloads in the first half of 2022 were 2.4 billion, down 2.5% from the same period in 2021. The weak revenue performance of many established top mobile games such as “Candy Crush Saga” and “Coin Master” is the main reason for the decline in mobile game revenue in the region. This trend changed in the first half of 2022, with the first 9.6% year-over-year decline in overall revenue, with the decline mainly coming from Google Play.ĭuring H1 in 2022, mobile game revenue on the Google Play platform was only US$4.6 billion, a year-on-year decrease of 20.2% user spending on the iOS platform was basically the same as the same period in 2021 with US$6.8 billion. Google Play mobile game user spending drops significantly for the first time in the post-COVID-19 eraĪfter the outbreak of the new crown epidemic in 2020, the US mobile game market revenue has been at a high level.
At the same time, with the release of two major IP mobile games, “Apex Heroes Mobile Games” and “Diablo: Immortal”, new changes have appeared in the list of Chinese mobile game products going overseas. Puzzle, board, and strategy games remain the highest-grossing game categories in this market. According to a report released by Sensor Tower, in the first half of 2022, the US mobile game market revenue reached $11.4 billion, the first significant decline since the outbreak of the new crown epidemic in 2020.
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